HomeServicesMarketing & advertising
Meet your customers
where they are.
Google ads, Facebook and Instagram ads, and search optimization, planned around who your customers actually are. We start with a conversation, choose the platforms that reach those people, write and design every ad in house, and keep adjusting while it runs.
$500K+
in new customer revenue from our PPC campaigns for our two biggest clients, so far in 2026.
How a campaign comes together.
The same four steps every time. Scroll to follow one sample business from the first meeting to a campaign that’s running.
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About 45 minutes with our marketing and technical people. We learn your brand and your customers: who they actually are and what they respond to.
- Bring any past campaigns you’ve run
- You get a written summary, free
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We decide which platforms reach those customers best, rather than defaulting to all of them.
- You get a recommended ad budget
- Ad accounts in your name or ours, whichever you prefer
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We write the copy, headlines, and ideas aimed at those specific people. The ads are designed by the same in-house team that does our graphic design work.
- Copy written within a couple of days
- Revised as many times as it takes
- You approve everything before launch
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We check in and adjust continually, several times a week, instead of setting it and walking away.
- A report every two weeks or every month
What we learn goes back into step 3.
- Who they areHomeowners, mostly ages 35 to 64
- WhereWithin about 25 miles of Fort Wayne
- When they need usRight after a storm, or when a leak shows up
- What gets a callA free inspection, booked the same week
- Past campaignsBoosted Instagram posts. Few responses.
Google searchWeighing
They search the day a leak shows up. Be the first thing they see.
FacebookWeighing
Reach local homeowners before storm season, not after.
InstagramWeighing
Held back for now. Their past posts there drew little response.
SEO & AEOWeighing
Worth doing when their website is rebuilt. Not the first move.
- Draft 1Roof Leak? Free Inspection This WeekLead
- Draft 2Fort Wayne Roof Repair, Insured Local CrewsTest
- Draft 3Storm Damage? We’ll Look Before You Pay
First drafts in a couple of days. Revised as many times as it takes.
- MondayReviewed search terms. Added “storm damage roof” as a keyword.
- WednesdayStarted testing headline draft 2 against the original.
- FridayTightened the Facebook area from 25 miles to 20.
- Next TuesdayMoved more of the budget to weekday mornings.
- Every two weeksReport sent to Sample Company.
Checked and adjusted several times a week, for as long as the campaign runs.
That’s the whole process. It starts with one 45-minute conversation.
Google ads
Show up at the top of Google when people search for what you sell.
Unlike SEO, it works right away. The catch is that it only works when the campaign is well built. A poorly managed Google Ads campaign burns through budget fast with little to show for it. We build campaigns that are targeted, watched, and adjusted several times a week, so your money works as hard as it can.
- Search campaigns
- Keyword and location targeting
- Ad copy written in house
- Adjustments several times a week
- Bi-weekly or monthly reports
- Takeovers of existing campaigns
Already running Google ads that aren’t working? We can take over an existing campaign as well as start a new one.
Try a search
Why this ad showed
Facebook & Instagram ads
Get in front of people before they know they need you.
Search ads reach people who are already looking. Facebook and Instagram reach people by location, age, and interests, which makes them a good fit for brand awareness, product launches, events, and reaching one part of town. Creative matters more here than anywhere else, and ours comes from the same in-house designers who do our graphic design work. None of it is outsourced.
- Facebook ads
- Instagram ads
- Audience and location targeting
- Ad design in house
- Launches and events
- Brand awareness
Want video or motion versions of your ads? Our motion graphics team can make them as a separate project.
SEO & AEO
Get found on Google, and in AI answers, without paying for every click.
Showing up when someone nearby searches for what you do takes the right keywords in the right places, a well-structured site, and steady work over time. It’s a long-term investment, not a one-time fix, and it’s often built into a new website from the start. AEO applies the same thinking to AI assistants, so your business can come up when someone asks one for a recommendation.
- A conversation
What your customers search for, and the questions they ask. - Which searches to win
Instead of choosing a platform, we choose the searches and questions worth ranking for. - Site and content
Technical fixes, site structure, and content aimed at those searches. Often part of a new build. - Keep at it
Search rewards steady work, so this step keeps going long after an ad campaign would have ended.
Who does roof inspections near Fort Wayne?
Several local roofers offer inspections. Sample Company, for example, offers free inspections within about 25 miles of Fort Wayne and lets you book online.
A generic AI assistant, drawn in our colors.
Often paired with a campaign.
Separate projects from the campaign itself, handled by the same team so nothing gets lost between agencies.
Instant replies to ad leads
Facebook and Instagram inquiries answered in seconds and logged in your CRM.
AI automation
Start with the conversation.
Forty-five minutes with our marketing and technical people, and a written summary afterward at no charge. Bring any past campaigns you’ve run.