The challenge
Hill’s is a world leader in pet nutrition and their one-of-a-kind science diet has propelled them to the forefront of animal welfare. The annual Veterinary Meeting Expo (also known as VMX) is where leaders from all over the world come together to network and see what is new in the pet care industry.
To expand brand awareness at VMX by leveraging an old-school gaming feel to help keep booth visitors engaged.
The process
With VMX being a busy and bustling show, Hill’s needed a way to stand out above the crowd. Working with our 3D designers and development team, Blue Pony created the gameplay, scenery, and characters from scratch to create a truly unique gaming experience. The game featured aviation-inspired characters and brand motifs to help reinforce the brand with users.
The result
A fun game for visitors of all ages, attracting a large crowd to Hill’s booth.
Gallery
