Make ads that demand attention

We've spent almost 20 years figuring out how to make things stand out. Now we're putting that to work on your ad campaigns.

Here's the thing about Google Ads: anybody can set up a campaign. Making it catch eyes is a different story.

We got our start almost 20 years ago designing trade show booths that had to grab attention in a crowded hall, in about three seconds, or get walked right past. That's the same fight every Google Ad is in. You're competing for a split second of someone's attention, and if your ad doesn't stand out and speak directly to what they're looking for, it gets scrolled past just as fast.

That's the eye we bring to your campaigns. Not just "get impressions," but ads that are built to get clicked, and pages that turn those clicks into customers.

We don't just talk strategy. We've got the results.

We have been managing Google Ads since 2022, and in that time, we have developed a process to consistently bring in customers, many of which have been worth over half a million dollars. When used correctly, Google ads can be used to find your needle in the haystack. However, it takes close monitoring, constant adjustments, and treating your budget like it's our own money on the line.

WHY BLUE PONY

Design Background, Marketing Mindset

Most agencies come at Google Ads from a pure numbers angle. We come at it from years of asking "will this catch someone's eye?". Turns out that's a pretty effective way to do things.

Full Service, One Roof

We're not a single service shop that only does ads. We're a full digital agency out of Fort Wayne. We can handle everything involved in creating your ad campaign, from web design to graphic design to marketing. That means your campaign, your landing page, and your brand all match up.

We Watch It Like It's Ours

A Google Ads account left on autopilot is money walking out the door. We keep an eye on performance, adjust what's not working, and put more behind what is.

Our Process

1. We Talk
We first need to understand your brand image, what makes your company tick, what you value, who your customers are, and what you're hoping ads can do for you.

2. We Build
We put together a campaign built around the mindset of your actual customer. Everything is custom, from the targeting to the messaging, based on what we learn matters most to the people you're trying to reach. No generic templates, no one-size-fits-all setup.

3. We Watch and Adjust
We keep tabs on how it's performing and make changes as we go, so your budget keeps working as hard as it can.

Frequently Asked Questions

How long have you been in business?
Blue Pony has been around since 2007, right here in Fort Wayne, Indiana.

Do you only do Google Ads?
Not even close, we're a full-service digital agency. We also do web design, graphic design, SEO, social media ads, IT, cybersecurity, and more. That means your ads, your landing page, and your brand will all work together instead of feeling disconnected.

What kind of businesses do you work with?
We have worked with everything from local shops to large, multi-national corporations. We build every campaign around who your customer is.

How do you charge?

The packages below are the most common bundles companies require. They can be mixed and matched, but that requires a specialized quote. Each package requires at least a 3 month commitment to allow for campaign spending optimization.

Tier 1: The Starter Plan

For businesses just getting into Google Ads. Recommended for ad spend budgets of around $500/month

  • Ad campaign audit (for those with an existing campaign)
  • Google Ads account setup and structure
  • 1 campaign included
  • Keyword research based knowledge of your customers
  • Custom ad copy (written by copywriters. Not AI, not a template)
  • GA4 setup/conversion tracking, so we know what's working
  • Monthly performance report
  • Ongoing bid and budget adjustments
  • Negative keyword management, so your budget isn't wasted on the wrong clicks
  • Phone call tracking from ads
  • Ad extension setup

Cost: $499/Month

Tier 2: The Motivated Momentum Plan

This is for businesses that are sure Google Ads are right for them, and are ready to take their campaigns to the next level. This is recommended for ad spend budgets between $1500-$5000/month

Everything in Starter, plus:

  • Up to 3 campaigns across multiple products or services. This allows targeting customers seeking specific products/services with more granularity
  • A/B testing on ad copy, so we keep improving instead of guessing
  • Competitor research and analysis
  • 1 website landing page creation to match your ads
  • Remarketing campaigns to bring back people who almost bought
  • Monthly check-ins with our team
  • Quarterly strategy review
  • Dashboard access / live reporting

Cost: $999/Month

Tier 3: The Premium Promotional Protocol

Built for businesses going all-in on Google Ads. This is our most hands-on plan. It has the most testing, the most adjusting, and the most room to improve month over month. You get priority support, deep strategy work, and a team that treats your account like it's our own. This is recommended for ad spend budgets over $2500/month.

Includes everything in tier 2, plus:

  • Dedicated account manager
  • Up to 3 landing pages created and maintained for A/B testing
  • Ongoing landing page optimization based on real user behavior
  • Display and YouTube ad campaigns in addition to Search
  • Bi-weekly strategy calls
  • Brand/creative consultation
  • Priority turnaround on changes and requests

Cost: $2499/Month

Ready to connect?