THE CHALLENGE
Bring the legacy of two groundbreaking artists to a new generation of travelers from all across the globe through an informative, yet dynamic visual display and microsite.
Hill's Pet Nutrition
- Trade Show App
Hill’s is a world leader in pet nutrition and their one-of-a-kind science diet has propelled them to the forefront of the animal welfare. The annual Veterinary Meeting Expo (also known as VMX) is where leaders from all over the world come together to network and see what is new in the pet care industry.
THE PROCESS
We dove deep into the lives of each artist, we wanted to not just understand what they did but why they did it. We listened to their music as we conceived and animated each video. We wanted to create something more than just a slideshow of old pictures, something that breathed new life into these giants of their time to introduce their brilliance to a new generation.
THE RESULT
After months of research, storyboarding, animating, and optimizing; we were left with 2 totally unique, yet cohesive looks into each of the artist's lives. We hope that the installation will spark curiosity in travelers, and introduce them to two Hoosier's who changed the world. Make sure to check out the displays next time you are flying.
