THE CHALLENGE
To expand brand awareness at VMX my leveraging an old-school gaming feel to help keep booth visitors engaged.
To expand brand awareness at VMX my leveraging an old-school gaming feel to help keep booth visitors engaged.
With VMX being a busy and bustling show, Hill's needed a way to stand out above the crowd. Working with our 3D designers and development team, Blue Pony created the gameplay, scenery, and characters from scratch to create a truly unique gaming experience. The game featured aviation-inspired characters and brand motifs to help reinforce the brand with users.
A fun game for visitors of all ages, attracting a large crowd to Hill's booth.