Top Reasons to Refresh Your Website

Visual Appeal

If it has been a while since you’ve taken a hard look at your website, it might be time to evaluate its design. With a critical eye, ask yourself the following:

• Is it easy to use?
• Do you have missing information?
• Is it mobile friendly?
• Is the imagery being used still relevant to your business?

With the need for information to be accessible at anyone’s fingertips, it’s important to put yourself in the driver seat and ask yourself if this experience could be improved upon. If yes, then you’ve come to the right place!

Marketing

You’ve gotten the traffic to your website, but now what?Keeping the user engaged is one element to tackle, but motivating them to reach out is a component all its own. 

• Is your call-to-action crystal clear?
• Is a call-to-action on every page?
• Is conversion tracking enabled on your website?

Within the marketing spectrum, it’s also good to consider SEO. Evaluating the words on your website can make a critical difference in helping drive traffic to your site. The site updates can also help boost your overall ranking. 

Content

Beyond the marketing and visual appeal, the content itself is key. Having the most up-to-date projects featured will help you look alive in the business world. 

The same can be said for blog entries. If a user visits your site and sees that you haven’t posted in a year, they might get the wrong impression of your business. 

Think you’re ready for a site refresh? We’ve got you covered. Contact us today!